Gym memberships are no longer a luxury for many people. Instead, they are viewed as an affordable way to stay fit, healthy, and stress-free. In fact, the number of people who have joined boxing gyms has increased significantly in recent years. If you are running a gym or considering opening one, now is an exciting time for this industry. The demand for the boxing gym will only increase over the next few years – but you need to be ready for it! If you’re not quite ready yet, read on to learn how to improve your productivity and add value to your offerings so that when the opportunity arises, you’ll be able to take advantage of it easily.
What is Productivity in a Boxing Gym?
In business, productivity is often used as a measurement of efficiency. Specifically, this refers to how much revenue is generated per unit of time. Gym productivity refers to how efficient your business runs. Productivity is especially important in boxing gyms because many of them have limited space. Boxing gyms often have multi-purpose rooms or even no dedicated space at all. Therefore, it’s vital that gym owners optimize their space so that everything has its place and is used as efficiently as possible. This will help increase productivity in the gym. To achieve this, it’s important to have a good range of organized classes that members can join. This allows you to manage gym occupancy at given times of the day and week, as well as increase productivity in “open gym times.”
Build a Strong Infrastructure for the Boxing Gym
As mentioned previously, boxing gyms often have limited space. Therefore, it’s crucial that you use every inch of space in your facility as effectively as possible. Boxing gyms should have a place for everything, and everything should have a place. You’ll need to create storage solutions where none currently exist. For example, you could consider vertical storage solutions to maximize the space in your locker room. It’s also a good idea to designate a specific area for items like cleaning supplies and spare equipment. Another way to improve your infrastructure is through technology. Many boxing gyms still use pen and paper to keep track of memberships, payments, and other important information. Instead, you should make the switch to digital forms of communication. By doing this, you’ll be able to use your software solutions to assist with your HR and accounting practices. This will help you to streamline many of your daily operations and make everything easier and more efficient. For example, at Spartans Boxing Club, we use a full suite of tools and technologies such as marketing and social media platforms to manage our marketing spending and GloFox to manage membership and class workflows. The use of technologies for a huge part of a successful and profitable gym infrastructure.
Offer High-Quality Equipment & Coaching
Many people who join boxing gyms don’t know what equipment is best for them. Therefore, you need to offer them a wide range of options so that they can choose what works best for them. If you offer high-quality equipment, you’ll find that it lasts longer and requires less maintenance. This is especially important in boxing gyms because they have heavy usage. Therefore, it’s crucial that you offer high-quality products that can withstand the punishment and wear and tear that they get on a daily basis. When you have high-quality equipment, you’ll also be able to charge more for your memberships. This is because members will be getting more value out of their membership. Therefore, they’re more likely to stay members for longer, which means you’ll generate a higher profit. Equally, your boxing gym is only as good as the coaches and staff. Therefore spend time training, nurturing and standardizing the member experience through each one of your team members.
Provide Quality Nutrition in your Boxing Gym
Boxing gyms often offer nutritional and dietary advice as part of their service. However, it’s common for gyms to offer this advice without providing any evidence. Therefore, many people don’t trust the advice they receive. If you want to offer nutrition advice and have it taken seriously, you need to back it up with scientific evidence. This can be done by partnering with a dietician or nutritionist. Alternatively, you can read up on the topic and learn to offer advice based on scientific evidence – but you should be prepared to show what sources you’re taking your information from. When you provide quality nutrition advice, you’ll find that it increases your retention rates as well as member enthusiasm. This is because many people who join boxing gyms want to improve their health and lose weight. When you provide them with proper advice, you’ll be helping them reach their goals.
Add Fitness Classes to Your Offering
Many boxing gyms offer fitness classes, such as yoga and spin. However, some don’t – and many people are looking for ways to exercise at home. If you want to improve your revenue and productivity, it might be worth considering adding more fitness classes to your offering.
Conclusion
When you improve your productivity and add value to your offerings, you’ll make your boxing gym a more attractive business. This will make it easier for you to grow your boxing gym and expand your revenue. However, you should make these changes sooner rather than later. When you’re first starting out, you need to focus on growing your business and generating revenue. However, you also need to be aware of the trends in the industry and make sure that you’re prepared for when they come. With these changes, you’ll be ready to take advantage of boxer growth and help more people stay fit and healthy.
The great news is that if you’re considering opening your own boxing gym, Spartans Boxing Club has an out-of-the-box solution ready for you to implement. We help you with everything from finding the right location to signing up your first member.
Become a Spartans Boxing Club Franchisee
With a proven business model that has returned incredible profits year-over-year for our franchisees and an offering of all that you need to succeed in the operation of your franchise, there’s no better opportunity than the one here at Spartans Boxing Club.
If you’re interested in becoming a Spartans Boxing Club franchise owner, or you simply want to learn more about the business and its offerings, be sure to contact us at franchise@spartansboxing.com. We look forward to hearing from you!