Here are pointers on how to dominate your boxing gym franchise marketing.
As a boxing gym franchisee your service is not something that people can simply purchase – it can help them improve their lives. To succeed with a boxing franchise, you must have a well-developed marketing strategy. The next few years will see many changes in the industry, and you will need to be aware of them as well. You must also know the best practices for running a franchise and the current norms. All Spartans Boxing Club franchisees have access to a wide range of marketing tools and techniques, including how to acquire new members, retain existing customers and create advocacy through our membership base. If you’re not a Spartans Boxing Club franchisee, then here’s a few basic pointers for creating your marketing strategy.
Find your franchise’s competitive advantage
There are many fitness franchises to choose from, and they are popular. Hundreds of thousands, or even millions, of dollars are invested across dozens (or hundreds) of locations. In the fitness industry, you may fall into the same trouble as convenience stores, fast food restaurants, and other popular businesses, for example. Consumers will be overwhelmed if there are locations on every corner, so all of your time and effort (and money) invested in marketing might become pointless.
To stay away from this danger, concentrate on competitive advantage—those are the qualities that make your firm superior to its rivals in a specific area. You may have accessibility, low prices, or a large product/service catalogue, for example. At Spartans Boxing Club our franchisees focus on the main competitive advantage of our brand: boxing without bruises. By having a boxing brand for everyone we are able to set ourselves apart from the competition.
When considering long-term success, remember that your competitive advantage is how you deliver more to your customers for less of your own resources.
Focus your efforts on the top channels
Franchises, due to their size and uniformity, vary greatly in terms of quality despite being spread out across large territories. Even though you can usually get the same level of quality at each franchise, they’re scattered across a large area. Creating great content is dependent on identifying your differentiating factors. Therefore, you should continue to spread your content across multiple channels.
Gym Franchise Marketing: Please send me an email
When you send an email to your customers, it’s best to start with the basics. Fitness email marketing, in particular, is successful in many ways. A welcome email, follow-up messages, confirmations of sign-ups, and even reminders of special offers are all good to send. The popularity of email is evident, as there are over 5 billion inboxes in the world. Whether you’re welcoming new members or keeping the conversation going with existing members, email is a great place to communicate.
Gym Franchise Marketing: Social media platforms
Social media is a huge part of online communication. Roughly two-thirds of all internet users browse at least one social platform, so about a third of people use it. Social platforms allow you to deliver a steady stream of high-quality, branded content with frequent call to actions (CTAs). You should create and promote your social posts in advance and stick to a regular schedule. Make at least three to five posts per week on all the platforms you use.
Posts can address a variety of subjects, including:
Are there any bargains or special offers going? Even if no one is personally interested or if the deal is not appropriate for them, people tend to share it if they think it might help someone else. Try adapting each holiday to incorporate fitness ideas. Work off those holiday treats at your facility for Christmas, and invite people to start fresh as members of your gym for the New Year. Fitness Facts: Inform your clients with reliable information – it might get you a lot of followers quickly. Customers are always interested in learning more about how to stay in shape and maintain a healthy diet. Make dietary suggestions, exercise best practices, and other common fitness mistakes the subject of your conversations.
Master the fundamentals of marketing or remaster them
Even if you’re reviving your marketing strategy rather than building it from scratch, it never hurts to reconsider the fundamental components of your marketing strategy. The language you use is crucial regardless of the size or breadth of your franchise marketing strategy. Choose words that inspire and empower people. Choose words that are positive and safety-conscious when describing a fitness franchise. Your customers will view your business as a protected place where they can reach their goals if you use words such as these.
Users are more likely to associate a piece of genuine content with exercise if they see people performing it in real life rather than as a promotional advertisement. They emphasise physical activity, making the ads less commercialistic and more relatable. People who receive email see what they could look like if they click through, prioritising the visual appeal over the textual content.
Don’t forget your CTAs!What are the CTAs of your sign-in page, your social profiles, and your email mailing list? What power words should you include in your CTA? Start your journey, become a fitness family member, and change your life are all great suggestions.
How to do it
For email marketing, one of these techniques is to use triggered responses.
What rejuvenating emotions would a customer experience after receiving a triggered email thanking them for signing up for a membership or receiving confirmation that their question was addressed? You have the ability to make your customers feel like more than just a number by sending them triggered emails.
This technique can also be used based on dates. To remind those customers who haven’t yet taken advantage of a deal, send a friendly reminder.
When it comes to social media marketing, keyword research tools like SEMrush may help you save money and discover potential keywords. By using words with a low pay-per-click cost, you may be able to increase the effectiveness of sponsored ads. Saving money and finding a keyword with potential may be possible this way.
Gym Franchise Marketing: You must finish up
To succeed in your fitness franchise, you must have a fantastic marketing strategy. Keep these three things in mind when you’re learning yours:
Start with a unique factor to stand out; then concentrate on email and social media, and other media like print after that. Keep up with current demands to stay up-to-date with modern demands.
Become a Spartans Boxing Club Franchisee
With a proven business model that has returned incredible profits year-over-year for our franchisees and an offering of all that you need to succeed in the operation of your franchise, there’s no better opportunity than the one here at Spartans Boxing Club.
If you’re interested in becoming a Spartans Boxing Club franchise owner, or you simply want to learn more about the business and its offerings, be sure to contact us at firstname.lastname@example.org. We look forward to hearing from you!